Dallas Cowboys: America’s Team — The Complete Guide (2025)
Who Are the Dallas Cowboys? A Team Overview
When people talk about the NFL’s most iconic franchise, one name always rises to the top — the Dallas Cowboys. Known worldwide as “America’s Team,” the Cowboys are more than just a football club. They are a cultural institution, a brand that transcends sport, and one of the most passionately followed teams in NFL Dallas Cowboys history.
The Cowboys compete in the NFC East division of the National Football Conference (NFC) within the National Football League (NFL). Their home is the magnificent Dallas Cowboys Stadium — officially AT&T Stadium — located in Arlington, Texas, right in the heart of the Dallas–Fort Worth metroplex. Dressed in their signature navy blue, metallic silver, and white, and anchored by that unmistakable star on the Dallas Cowboys logo, this team is instantly recognizable anywhere on the planet.
Whether fans are searching for the Dallas Cowboys score, checking the Dallas Cowboys standings, hunting for Dallas Cowboys tickets, or just browsing the Dallas Cowboys home page for the latest updates, the interest in this franchise never fades. So let’s take a deep dive into everything that makes this team great — past, present, and future.
The History & Founding of the Dallas Cowboys
The story of Dallas Cowboys football begins in 1960, when the franchise was established as an NFL expansion team. Those early years weren’t glamorous. The Cowboys struggled to find their footing, but two men — founder and general manager Tex Schramm and head coach Tom Landry — planted seeds that would eventually grow into one of the most dominant dynasties in sports history.
Tom Landry, with his trademark fedora hat and stoic sideline demeanor, became the face of the franchise for nearly three decades. Under his leadership, the Cowboys evolved from a struggling expansion club into consistent playoff contenders, earning the nickname “America’s Team” — a moniker that was coined during a 1978 highlight film and has stuck ever since.
The rise to prominence came in two distinct waves: the 1970s and the 1990s. Both eras cemented the Cowboys’ status as one of the greatest dynasties in NFL Dallas Cowboys history, and both are still celebrated loudly by Dallas Cowboys fans around the world.
Championships, Super Bowl Wins & Major Achievements
Ask any Cowboys Dallas football fan what matters most, and they’ll point to one thing: Super Bowl wins. The Dallas Cowboys Super Bowl wins total stands at five, making them one of the most decorated franchises in league history. Those championship victories came in Super Bowl VI, XII, XXVII, XXVIII, and XXX — a trophy haul that few NFL teams can match.
Beyond the Dallas Cowboys Super Bowl wins, the franchise also boasts eight NFC Championship appearances, a Pro Bowl selection streak that stretched across consecutive seasons unlike any other team in the league, and a place among the most financially valuable sports organizations on the planet. According to Forbes, the Cowboys have consistently ranked in the global top three most valuable sports franchises — year after year.
For millions of fans tuned into NFL Dallas Cowboys action every Sunday, the star on the helmet represents not just a team, but a standard of excellence.
The Iconic Eras of Dallas Cowboys Football
The 1970s Dynasty: Roger Staubach and the Silver Screen Cowboys
The first golden era of Dallas Cowboys football was built around quarterback Roger Staubach — a poised, accurate, and clutch signal-caller who led the team to back-to-back Super Bowl appearances and a championship in Super Bowl XII. Staubach was surrounded by elite talent, including defensive anchor Randy White and running back Tony Dorsett, making the Cowboys one of the most feared teams on both sides of the ball. These Dallas Cowboys legends set a standard that the franchise would spend decades trying to recapture.
The 1990s Dynasty: The Triplets and Three Super Bowls
Perhaps no era in Cowboys Dallas football history is more celebrated than the 1990s run. Under head coach Jimmy Johnson, the Cowboys assembled one of the most unstoppable offensive trios the NFL has ever seen — Troy Aikman at quarterback, Emmitt Smith at running back, and Michael Irvin at wide receiver. Nicknamed “The Triplets,” this trio carried the Cowboys to three Super Bowl championships in just four years (Super Bowl XXVII, XXVIII, and XXX). Adding a defensive gem like Deion Sanders to that roster only elevated the dynasty further.
Emmitt Smith went on to become the NFL’s all-time leading rusher — a record that still stands — while Troy Aikman and Michael Irvin both earned rightful spots in the Pro Football Hall of Fame. This era remains the gold standard for Dallas Cowboys football and is a major reason why the “America’s Team” label still resonates so deeply today.
The 2000s–2010s: The Tony Romo Era
The years following the 1990s dynasty were filled with promise but ultimate heartbreak. The Tony Romo era saw the Cowboys regularly compete as one of the better teams in the NFC, earning playoff berths and finishing with impressive regular season records. Romo was a fan favorite — an undrafted quarterback who became one of the most statistically efficient passers of his generation. But the Super Bowl remained elusive, and despite a series of talented rosters, the Cowboys could never quite break through in the playoffs. It was a frustrating chapter for fans, but one that kept the country watching and kept Dallas Cowboys topics trending.
The 2020s: Dak Prescott Takes the Reins
The current chapter of Dallas Cowboys history is defined by quarterback Dak Prescott, wide receiver CeeDee Lamb, and a roster that, on paper, looks capable of championship contention. The 2020s brought strong regular season performances and plenty of high expectations — yet deep playoff runs remained elusive. Fans tuning in to watch every Dallas Cowboys game and checking the scoreboard Dallas Cowboys results after every Sunday know the feeling all too well: so much talent, so much anticipation, and then a painful early exit.
Key Figures, Cowboys Legends & Modern Stars
Dallas Cowboys Coaches Through the Years
The list of Dallas Cowboys head coach legends is genuinely remarkable. Tom Landry set the foundation, guiding the team for 29 seasons. Jimmy Johnson delivered back-to-back Super Bowls. Bill Parcells brought defensive toughness. Jason Garrett provided stability during a transitional era. Mike McCarthy took over in 2020 and led some competitive teams before his departure following the disappointing 2024 season.
Now, the Dallas Cowboys coach role belongs to Brian Schottenheimer, who stepped in for the 2025 season and immediately faced the challenge of redefining the team’s identity in a new era.
Dallas Cowboys Legends: D.D. Lewis and Beyond
When talking about Dallas Cowboys legends, one name that holds a special place in the hearts of long-time fans is D.D. Lewis — the versatile linebacker who was a cornerstone of the Cowboys’ legendary “Doomsday Defense” during the 1970s dynasty. Lewis embodied the toughness and intelligence that defined those great Cowboys teams, and his legacy is one that old-school fans still honor with pride.
Alongside Lewis, the full hall of Cowboys legends includes Roger Staubach, Tony Dorsett, Randy White, Troy Aikman, Emmitt Smith, Michael Irvin, Deion Sanders, and many more — a roster of greatness that stands up against any franchise in professional sports.
Dallas Cowboys Players: The Modern Roster
The current Dallas Cowboys roster and Dallas Cowboys depth chart represent a team in transition but full of talent. Dak Prescott remains the starting quarterback and the emotional leader of the offense. CeeDee Lamb has established himself as one of the very best wide receivers in the entire NFL — a matchup nightmare with elite route running and reliable hands. Kicker Brandon Aubrey has been one of the most accurate in the league.
The biggest storyline in the Dallas Cowboys players conversation heading into 2025 has been the Micah Parsons Dallas Cowboys trade request and subsequent departure. Parsons, widely regarded as the best pass rusher in the game, was traded to the Green Bay Packers — a move that sent shockwaves through Dallas Cowboys news headlines and left a massive void on the defensive side of the ball. It was the kind of Dallas Cowboys trade that fans are still processing.
Ownership & The Jerry Jones Factor
No conversation about the Dallas Cowboys is complete without talking about Jerry Jones. Since purchasing the team in 1989, Jones has served as Owner, President, and General Manager — a hands-on role that makes him one of the most powerful and polarizing figures in all of sports. His fingerprints are on every major Dallas Cowboys trade, every Dallas Cowboys draft picks decision, every big signing, and every high-profile firing.
Love him or debate his decisions, there’s no question that Jerry Jones transformed the Cowboys into a global brand worth billions. His son Stephen Jones serves as Co-Owner and COO, bringing an additional layer of front office leadership as the organization navigates its future.
Jerry’s aggressive approach to team-building has produced Dallas Cowboys trade rumors and Dallas Cowboys news today headlines on a near-constant basis, keeping the franchise in the national conversation year-round — even in the offseason.
Dallas Cowboys Stadium: AT&T Stadium
If you’ve ever attended a game at Dallas Cowboys Stadium, you already know it’s an experience unlike anything else in professional football. AT&T Stadium, which opened in 2009 in Arlington, Texas, is one of the largest and most technologically advanced venues in the entire NFL.
The stadium features a retractable roof for weather flexibility, but its most jaw-dropping feature is the enormous video board that hangs over midfield — one of the largest HD screens ever installed in a sports venue. The atmosphere on game day is electric, and the stadium regularly hosts events far beyond regular season Dallas Cowboys games — including Super Bowls, college football playoff games, boxing matches, and major concerts.
For fans trying to find Dallas Cowboys tickets, demand remains extremely high, reflecting the franchise’s status as one of the NFL’s top draws. Whether it’s a Dallas Cowboys game today or a future matchup, seeing a game in person at AT&T Stadium is a bucket-list experience for any NFL fan.
Dallas Cowboys Rivalries: The Battles That Define the NFC East
Philadelphia Eagles vs. Dallas Cowboys: The Ultimate NFC East War
No rivalry in Dallas Cowboys history burns hotter than the one with the Philadelphia Eagles. The Philadelphia Eagles vs. Dallas Cowboys matchup is one of the most intense and personal rivalries in all of professional sports. Fans on both sides circle the dates on the Dallas Cowboys schedule the moment it drops, and every Dallas Cowboys vs. Philadelphia Eagles game carries playoff-level intensity regardless of the standings.
Whether fans are asking where to watch Philadelphia Eagles vs. Dallas Cowboys, checking Dallas Cowboys vs. Philadelphia Eagles stats, browsing Dallas Cowboys vs. Philadelphia Eagles discussions, or diving into Philadelphia Eagles vs. Dallas Cowboys stats after the final whistle, this rivalry generates more engagement, more debate, and more passion than almost any other matchup in the league.
Washington Commanders vs. Dallas Cowboys
Another fierce divisional battle, the Washington Commanders vs. Dallas Cowboys rivalry is defined by decades of NFC East competition. The Washington Commanders vs. Dallas Cowboys stats and Washington Commanders vs. Dallas Cowboys head-to-head records have swung back and forth over the years, and these games consistently carry major divisional implications. Dallas Cowboys vs. Washington Commanders match player stats always make for compelling reading after the final gun.
New York Giants vs. Dallas Cowboys
The New York Giants vs. Dallas Cowboys matchup is another NFC East classic. The Dallas Cowboys vs. New York Giants match player stats tell a story of competitive, hard-fought football between two of the league’s most storied franchises. Fans looking for where to watch New York Giants vs. Dallas Cowboys always find strong TV coverage, because networks know this rivalry draws big ratings.
Green Bay Packers vs. Dallas Cowboys
While not a divisional rival, the Green Bay Packers vs. Dallas Cowboys rivalry has deep playoff roots and some of the most memorable moments in NFL postseason history. With Micah Parsons now playing for Green Bay following the Dallas Cowboys trade, this matchup carries even more personal storyline weight heading forward. Fans searching where to watch Green Bay Packers vs. Dallas Cowboys and tracking Green Bay Packers vs. Dallas Cowboys stats will find plenty of drama in the seasons ahead.
Dallas Cowboys Match Player Stats: Key Opponents This Season
The Dallas Cowboys 2025 schedule brings a loaded slate of opponents, and match player stats have become one of the most searched categories among fans. Here’s a look at some of the marquee individual matchups and game-specific searches fans are tracking:
Kansas City Chiefs vs. Dallas Cowboys — One of the most anticipated matchups on the schedule. Fans are searching for where to watch Kansas City Chiefs vs. Dallas Cowboys, tracking Kansas City Chiefs vs. Dallas Cowboys stats, and studying Dallas Cowboys vs. Kansas City Chiefs match player stats and Kansas City Chiefs vs. Dallas Cowboys match player stats for every individual contributor.
Dallas Cowboys vs. Philadelphia Eagles match player stats and Philadelphia Eagles vs. Dallas Cowboys match player stats — always among the most searched stat breakdowns of the entire season.
Bengals vs. Dallas Cowboys — A compelling AFC vs. NFC showdown. The Bengals vs. Dallas Cowboys match player stats and Dallas Cowboys vs. Bengals match player stats draw significant interest given the offensive firepower on both sides.
Dallas Cowboys vs. Chicago Bears — Fans asking where to watch Dallas Cowboys vs. Chicago Bears will find this game consistently featured on national broadcasts. The Dallas Cowboys vs. Chicago Bears match player stats offer intriguing fantasy football angles as well.
Dallas Cowboys vs. Denver Broncos — Another intriguing interconference matchup. Fans checking where to watch Dallas Cowboys vs. Denver Broncos and studying Dallas Cowboys vs. Denver Broncos match player stats will watch quarterback matchups closely.
Dallas Cowboys vs. Las Vegas Raiders — A matchup with interesting historical threads. Fans tracking where to watch Dallas Cowboys vs. Las Vegas Raiders, Dallas Cowboys vs. Las Vegas Raiders match player stats, and Las Vegas Raiders vs. Dallas Cowboys match player stats will find plenty of storylines.
Tampa Bay Buccaneers vs. Dallas Cowboys — The Tampa Bay Buccaneers vs. Dallas Cowboys match player stats always generate buzz given the NFC dynamics at play. Tampa Bay Buccaneers vs. Dallas Cowboys games have historically been physical, high-intensity affairs.
Dallas Cowboys vs. Carolina Panthers — The Dallas Cowboys vs. Carolina Panthers match player stats and Carolina Panthers vs. Dallas Cowboys match player stats offer an interesting contrast in team trajectories, with Dallas looking to bounce back and Carolina still rebuilding.
Dallas Cowboys vs. Los Angeles Rams — A marquee NFC showdown. Fans wanting to know where to watch Dallas Cowboys vs. Los Angeles Rams and analyzing Dallas Cowboys vs. Los Angeles Rams match player stats will be treated to two offenses with plenty of talent.
Dallas Cowboys vs. New York Jets match player stats — The Jets’ defensive identity versus Dallas’s passing game makes for an intriguing tactical battle.
Arizona Cardinals vs. Dallas Cowboys — Fans tracking Arizona Cardinals vs. Dallas Cowboys match player stats, Arizona Cardinals vs. Dallas Cowboys stats, and the full Arizona Cardinals vs. Dallas Cowboys head-to-head history will find a matchup with meaningful NFC implications.
Atlanta Falcons vs. Dallas Cowboys match player stats and Baltimore Ravens vs. Dallas Cowboys match player stats — Both matchups bring elite defensive schemes up against Dallas’s offensive weapons, making individual stat battles particularly compelling.
Dallas Cowboys Schedule 2025: What to Expect
The Dallas Cowboys schedule for 2025 is one of the most anticipated in the league. After the heartbreak of 2024 — a season that ended with a 7–10 record, a missed playoff berth, and the departure of head coach Mike McCarthy — fans are hungry for a bounce-back year.
The dallas cowboys 2025 schedule and dallas cowboys schedule 2025 feature a mix of divisional battles and high-profile interconference matchups that give this team every opportunity to prove its critics wrong. Whether fans are browsing the cowboys schedule dallas cowboys schedule section of the team’s site or checking third-party NFL schedulers, the key games are already circled in red.
Key questions heading into the season: Can Brian Schottenheimer install a winning culture quickly as the new Dallas Cowboys head coach? Can Dak Prescott and CeeDee Lamb carry the offense without the luxury of Micah Parsons drawing attention away from them defensively? And how will the revamped defensive unit perform under new DC Christian Parker?
Dallas Cowboys News, Trade Rumors & Depth Chart Updates
For fans who live and breathe Dallas Cowboys news, dallas cowboy news, and dallas cowboys news today, the 2025 offseason has been one of the most eventful in recent memory. The Micah Parsons Dallas Cowboys trade request dominated headlines for weeks before the trade was eventually completed, sending him to Green Bay. Beyond Parsons, Dallas Cowboys trade rumors have swirled around several roster spots as the front office looks to reshape the team’s identity.
The Dallas Cowboys draft picks 2025 and Dallas Cowboys draft picks selections will be heavily scrutinized, as the team looks to reload on defense following the Parsons departure. The Dallas Cowboys depth chart has seen notable changes heading into training camp, and fans tracking Dallas Cowboys roster moves have had plenty to keep up with.
Additionally, the heartbreaking news that the Dallas Cowboys player dies — referring to the passing of beloved franchise figures — serves as a reminder of the human side of sports and the deep community connections that make the Cowboys family so tight-knit.
Dallas Cowboys Cheerleaders: The Most Famous Squad in Sports
No article about the Dallas Cowboys would be complete without celebrating the Dallas Cowboys Cheerleaders — arguably the most recognizable cheer squad in the history of professional sports. Since their founding in the 1970s, the Dallas Cowboys Cheerleaders (also commonly searched as Dallas Cowboy Cheerleaders and Dallas cowboy cheerleaders) have been ambassadors for the franchise around the world.
A natural question that fans often search is: how much do Dallas Cowboys Cheerleaders make and what is the Dallas Cowboys Cheerleaders salary? The compensation structure for the squad has evolved significantly in recent years, with increased visibility through documentary programming bringing widespread attention to both the opportunity and the financial realities of being a DCC member. It’s a topic that generates lively discussion and continues to draw massive online interest.
Beyond the salary conversation, the Dallas Cowboys Cheerleaders remain a symbol of precision, athleticism, and professionalism — performing at every Dallas Cowboys game, representing the team at special events, and continuing their legacy as one of the most iconic brands within Dallas Cowboys culture.
Dallas Cowboys Standings & Current Record
Fans constantly checking the Dallas Cowboys standings, the dallas cowboys record, and the cowboys dallas cowboys score know that after the disappointing 2024 campaign, there’s a real hunger for this team to get back to winning. The 2024 season ended at 7–10, a record that no Cowboys fan was proud of and that directly led to the coaching change.
As the 2025 season gets underway, all eyes are on the scoreboard Dallas Cowboys results each week. Real-time updates on the Dallas Cowboys score, dallas cowboys game recaps, and dallas cowboys game today scores are among the most searched terms among the fanbase — a testament to how deeply engaged Cowboys Nation remains regardless of the team’s recent fortunes.
Cowboys Culture, Brand & “America’s Team” Identity
Few sports brands in the world carry the weight of the Dallas Cowboys star. The “America’s Team” label — coined during a 1978 highlight film narrated by John Facenda — wasn’t given to the Cowboys. It was earned, and it has never been relinquished.
The Dallas Cowboys logo, with its iconic blue star, is one of the most recognizable symbols in global sports. The Dallas Cowboys jersey is consistently among the top-selling in the NFL, year after year, regardless of the team’s win-loss record. The team’s global brand strength is reflected in a market valuation that consistently places them among the top three most valuable sports franchises on Earth according to Forbes — a remarkable achievement for a team that hasn’t won a Super Bowl in three decades.
This is the paradox that makes the nfl dallas cowboys story so fascinating: a franchise that is simultaneously one of the most celebrated and most scrutinized in sports. Cowboys fans are spread across every state in the country and in nations around the world. When the Cowboys win, the celebration is massive. When they lose, the criticism is louder than for any other team in the league. That’s the price — and the privilege — of being “America’s Team.”
Looking Ahead: The 2026 Offseason & International Ambitions
The future of the Dallas Cowboys is being built right now, and there are reasons for genuine optimism. Head coach Brian Schottenheimer brings a fresh perspective and modern offensive philosophy. The defensive rebuild under coordinator Christian Parker will take time, but the front office has shown willingness to invest in talent through both Dallas Cowboys draft picks and free agency.
Perhaps most excitingly, the Dallas Cowboys are scheduled to play an international game in Brazil in 2026 — a historic milestone that speaks to the franchise’s global brand and the NFL’s growing international footprint. For a team that has always embraced its role as “America’s Team,” playing on a world stage feels entirely appropriate.
CeeDee Lamb is entering what should be the prime years of his career. Dak Prescott is motivated to silence his critics and prove he can lead this team to a Super Bowl. And with Dallas Cowboys trade rumors already swirling about potential additions to the defensive line and secondary, the Dallas Cowboys news cycle heading into 2026 promises to be as busy as ever.
Where to Watch Dallas Cowboys Games
For fans trying to figure out where to watch Philadelphia Eagles vs. Dallas Cowboys, where to watch Green Bay Packers vs. Dallas Cowboys, where to watch Kansas city chiefs vs. Dallas cowboys, where to watch dallas cowboys vs. chicago bears, where to watch new york giants vs. dallas cowboys, where to watch dallas cowboys vs. denver broncos, where to watch dallas cowboys vs. las vegas raiders, or where to watch dallas cowboys vs. los angeles rams — the Cowboys are consistently featured on the NFL’s biggest broadcast packages.
Regular season games air on CBS, FOX, NBC, ESPN/ABC, and NFL Network depending on the matchup. Streaming is available through NFL+, Peacock, and ESPN+. Local fans in the Dallas–Fort Worth market catch games on local affiliates. For out-of-market fans, NFL Sunday Ticket remains the most comprehensive way to watch every Dallas Cowboys game live.
Final Thoughts: Why the Dallas Cowboys Still Matter
In a league of 32 teams, the Dallas Cowboys occupy a unique and irreplaceable space. They are the team that everyone has an opinion about — you either love them or you love to root against them, and either way, you’re watching. The dallas cowboys football story is never boring, never quiet, and never finished.
From the legendary years of Tom Landry and Roger Staubach to the glittering 1990s dynasty of Aikman, Smith, and Irvin, from the heartbreaking near-misses of the Tony Romo era to the current journey of Dak Prescott and CeeDee Lamb — cowboy dallas football history is rich, dramatic, and ongoing.
As the dallas cowboys football schedule for 2025 unfolds and fans track every dallas cowboys game, check every dallas cowboys score, browse the dallas cowboys depth chart, follow dallas cowboys rumors, monitor dallas cowboys trade activity, and celebrate the legacy of dallas cowboys legends like dd lewis dallas cowboys — one thing is certain: the Cowboys will remain at the center of the NFL conversation.
They always do. They always will. That’s what it means to be America’s Team.
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